MONDAY, OCTOBER 21st
1:00 PM – 2:00 PM Educational Breakout Sessions
BUSINESS DEVELOPMENT EDUCATION (ROOM 10-12)
Practice to be Prepared: The Customer's Emergencies are Your Emergencies - Tracey Donels - Service First Solutions
The success of your service department hangs on your ability to provide amazing customer service. Providing amazing customer service is easier when you have a team of staff members trained specifically to handle the unpredictable situations faced when helping customers with their emergencies. Just like firefighters are primarily responsible for responding to emergency situations, service department staff must respond to the customer with a similar alertness while maintaining a professional demeanor. Tracey will identify the characteristics of the staff necessary to create a customer-centric culture and explain how to train simple, repeatable processes that will organically yield greater brand trust and loyalty among customers. Like firefighters, your service department must work as a team to resolve the customer’s emergency and maximize the company’s goals. He will address how strategically placed staff members in your service department must be educated in both their roles and the roles of their teammates to allow for seamless communication. Similar to how controlled burns are used to train firefighters, you must train your service department with routine procedures. Finally, Tracey will review how to maximize the time of your staff between emergencies. Like firefighters, your service department has downtime, but in those moments your team cannot be committed elsewhere; otherwise, there will be no one prepared when a customer’s emergency arises.
GENERAL EDUCATION (ROOM 13-15)
Architectural Sheet Metal Best Practices: A Panel Discussion
Moderator: Luke Haines - Roofmasters Roofing & Sheet Metal
Management: Dylan Wiesner - Roofmasters Roofing & Sheet Metal
Manufacturer: Charlie Smith - McElroy Metal
Estimator: James P. Fleming - Langer Roofing & Sheet Metal
Field: Joe Huntington - AAA Roofing Co.
Please join our panel of professionals as they share their expertise regarding estimating, measuring, ordering, fabricating, transporting and installing architectural sheet metal. This interactive seminar will encourage attendee participants to share their successes and even their not-so-successful experiences for a collaborative learning experience.
TECHNICAL & SAFETY EDUCATION
Roof Deck Integrity Study Results - Wiss, Janney, Elstner Associates, Inc.
The MRCA Research and Testing Program for 2024 focused on oriented strand board (OSB) roof sheathing and asphalt shingles. The purpose was to help answer questions related to multiple asphalt shingle roof replacements on the same structure(s) and how diminishment in structural performance of the OSB sheathing may impact asphalt shingle roofing replacement considerations and installation practice(s). The objective of the research and testing program was to identify and compare structural changes in sheathing substrate conditions and extent of strength loss in 1/2-inch (15/32) and 5/8-inch (19/32) OSB sheathing resulting from multiple roof replacements as measured by fastener withdrawal and concentrated load strength testing.
2:15 PM – 3:15 PM Educational Breakout Sessions
BUSINESS DEVELOPMENT EDUCATION (ROOM 10-12)
4 Predictable Ways Roofing Contractors Grow Their Business without Debt - Scott Beebe – Business On Purpose
In this mindset-shifting talk, Scott Beebe, CEPA, the founder of Business on Purpose will walk you through the difference between a "lifestyle business" and a "value creation" business that allows you to unlock the purpose, people, process, and profit of your business while living with real impact and purpose today and tomorrow. This talk will catapult you from feeling like your business is a burden and chore and reframe your business into a massive asset that allows for significant value for you, your family, and many others. You will leave feeling hopeful about the business you already have instead of dreading what you are afraid your business has become.
GENERAL EDUCATION (ROOM 13-15)
A Pathway to Leadership - Bill Elliot – Elliot Coaching
Recruitment gaps continue to be an area of opportunity. While past activity and attempts have been made through the referral and agency process, we continue to strive for that unified front. Building a detailed strategic plan for targeted recruitment and retention with outlined benchmarks along the way will be an outline for increased relationships with not only your internal colleagues but also your public resources along with brand recognition of a unified campaign. the pathway to leadership. foundations based on self-awareness transitions the brutal truth. What are you selling today? A leader vs friend. understand how the process of apprentice, practitioner to mastery mods your day-to-day development in the path to leadership.
TECHNICAL & SAFETY EDUCATION (BALLROOM D)
Safety Implications for Subcontractors - Gary Auman – Auman, Mahan, & Furry
Join MRCA Legal Counsel, Gary Auman, for an essential educational session tailored for roofing contractors. This session will delve into the critical considerations and safety responsibilities involved when hiring subcontractors. Attendees will gain valuable insights into managing safety liabilities, ensuring compliance with industry standards, and implementing best practices to protect their workforce and business. Don't miss this opportunity to learn how to keep an “arms-length” relationship with your subcontractors and what obligations you may have with them.
TUESDAY, OCTOBER 22nd
8:30 AM – 9:30 AM Educational Breakout Sessions
BUSINESS DEVELOPMENT EDUCATION (ROOM 10-12)
4 Blind Spots Preventing Roofing Contractors from Retaining Talent and Growing Profit - Scott Beebe – Business On Purpose
Most contractor owners cross their fingers and hope for the best when desiring a solid culture, meaningful profit, and a product that they are proud of. Luck is not a strategy! This highly engaging education program will reveal four critical blind spots sabotaging the growth of your business and your team. You will leave this presentation with ONE action item to immediately implement into your business and you will wish you had heard this talk ten years ago! After this presentation you will have clarity on why the younger generation “will not listen” and how you can respond, the leadership “RPM’s for a healthy culture, and the one system that will ensure necessary profit that will fuel culture and growth.
GENERAL EDUCATION (ROOM 13-15)
Attic Ventilation: Ask the Expert - Paul Scelsi, Air Vent, Inc.
This is a technical overview of the various benefits of a balanced attic ventilation system and how to properly specify and install it. The program includes installation tips, how to calculate if there is enough ventilation, real-life case studies, answers to frequently asked questions, and a Q & A period.
TECHNICAL & SAFETY EDUCATION (BALLROOM D)
NRCA Low Slope Update on Roofing Industry Technical Issues - Mark Graham – NRCA Vice President of Technical Services
You need to stay up to date with the latest technical information to ensure your company’s success. Make sure to attend this one-hour session during which Mark Graham, NRCA’s Vice President of Technical Services, will provide insider information into current technical issues in the roofing industry and answer your questions. This is a great way to keep abreast of technical developments and updates in the roofing industry.
9:40 AM – 10:40 AM Educational Breakout Sessions
BUSINESS DEVELOPMENT EDUCATION (ROOM 10-12)
Succession Planning: It’s Not Just For Retirees - Larry Stock, Queen City Roofing and Sheet Metal
As a busy business owner, it’s essential to allocate time for strategic thinking about your company’s future. Whether you’re considering retirement or transitioning to a new phase of life, effective succession planning is crucial. In this program, we’ll explore key topics, including:
- Developing and empowering your management team and leaders.
- Aligning personal and ownership goals with the company’s vision.
- Identifying 4 potential buyer category options for selling your business to.
- Avoiding common pitfalls when selling a construction company.
- Practical advice on timing and preparation to maximize your return on investment.
Larry is a former MRCA board member who recently sold his roofing company that he had owned and worked for 45 years. He is now enjoying providing leadership development and team productivity improvement training to others.
GENERAL EDUCATION (ROOM 13-15)
Give Your Employee C.R.A.P.: The Success Formula for Building Loyalty - Jeff Kortes - Human Asset Management LLC
Have you ever wondered why some bosses and organizations have people who are incredibly loyal to them and who will do anything for them while others have a revolving door of employee turnover? Those bosses and organizations people want to follow give their employees lots of C.R.A.P.! (Caring, Respect, Appreciation and Praise). Jeff provides a" headhunter' s" insight into why some Employees are loyal and others work only to get a paycheck. Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how to demonstrate Caring, Respect, Appreciation, and Praise, so that they can systematically build employee loyalty in their organization. Jeff' s unique insight will enable participants to leave the session with actionable steps to begin building employee loyalty and drive retention in their department or organization while participating in a program with realistic takeaways that will resonate with attendees.
TECHNICAL & SAFETY EDUCATION (BALLROOM D)
Safety Matters - Gary Auman – Auman, Mahan, & Furry
This presentation will provide attendees with practical information on safety compliance as well as steps to take to ensure that safety is being practiced in the field the way you mandate it for your employees. You will get a look at how the various departments of OSHA interpret their responsibilities to ensure a safe working environment for all employees. Gary will also touch on some of the subtleties in OSHA standards that are often missed by contractors in our industry. Finally, he will cover any new standards or developments from OSHA and how they may/will affect you and your employees.
