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MRCA CON EXPO Free Education on Expo Floor!

Introducing the GAF Sponsored "Fishbowl" Classroom on the MRCA EXPO Floor!

Join us on the Expo Floor for Lunch, Beer and these FREE Educational Session!


Welding Thermoplastic Membranes
1:00 pm – 2:00 pm
Speaker: Helene Hardy Pierce of GAF

This session will focus on the products themselves, installation options that provide flexibility and enlarge the roofing season, and installation pit-falls to avoid.

  • Gain an understanding of key performance attributes of TPO membranes
  • Learn about the various installation methods that can be used to install these membranes
  • Learn the key principles critical to proper welding and how to determine when achieved

How to Start (or Grow) a True Service Department
2:00 pm – 3:00 pm
Speaker: Greg Hayne of Roof Management

Even when the intent is there, most roofers do not make the progress they could when trying to grow their service departments because their approach is fundamentally flawed.  This presentation will focus on highlighting the true challenges a company faces, not those they think they face, in starting or growing a true service department.

Succession Planning Options - Selling Your Roofing Company to Your Family, Managers or Employees Without Being Clobbered by Taxes: Different Paths, Values and Taxes
3:00 pm – 4:00 pm
Speaker: Kevin Kennedy & Joe Bazzano with BEACON Exit Planning

Kevin Kennedy will take attendees through his journey of buying and selling a 200-employee roofing business and combine it with his training and certification in exit planning. Joe Bazzano, a CPA, Certified Valuation Analyst, tax specialist and Certified Business Exit Consultant, will communicate the risk and the technical side dealing with the exit process including monetizing exit strategies, taxes, value building opportunities and risk management.


Options Create Sales
1:00 pm – 2:00 pm
Speaker: Rob Ballard of GAF

Choices = More Sales = More $$$

How often do we as Sales people think we know what our customer wants?  How often do we sell our customers only what we know?  Come learn how giving your customer CHOICES will make you more of an expert, in your customer’s eyes, and you will have a better advantage on closing the deal.

Insurance Best Practices
2:00 pm – 3:00 pm
Speaker: Jeff Pikel with The DeHayes Group and a Representative with CNA Insurance

There is much talk in every industry about Best Practices. So what are Best Practices? The next question is, who defines Best Practices? Some best practices are defined by your insurance carriers. Normally insurance carriers specify in your contract when and how you bind coverage with them. Other best practices, such as your renewal process, may be defined by the marketplace. Come learn what you, the contractor, should be looking for in an Insurance Carrier.

Visit and click on the "Conference" tab for more information.

Questions? Call 800-497-6722 or

Contractors Can Click Here to Register Securely Online!


Click Here to Download and Print the 2018 MRCA Contractor Registration Form



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